Hi!
Hi!
Hi!
I’m Ioana, brand & product designer
My work sits at the intersection of visual design and technical logic, creating thoughtful, user-friendly solutions that balance aesthetics, usability, and real implementation constraints
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About Me
About
Hi, I am Ioana Alupei
- Brand & Product Designer
I bring 9+ years of experience designing digital experiences, interfaces, and templates within collaborative product environments.
My best qualities:
Adaptable
Proactive
Intentional
Experience
2023
2025
Sr Web Designer
Awesome Motive - Thrive Themes
2017
2025
Web designer
Thrive Themes
2016
2017
Jr Web Designer
Bitstone
2016
2016
Design Intern /4mo
Bitstone
Earned trust
I worked closely with Ioana on many sales campaigns and site redesigns, and she was always my go-to for making things happen. She has a great way of taking a rough marketing idea and turning it into a polished, high-converting design quickly, understanding the business goal behind the visuals, not just the aesthetics. She stays completely grounded when things get busy and consistently delivers great work. She’ll be a fantastic addition to whichever team she joins next.
William Palmer
Marketing Content Manager
Ioana is a seriously talented designer. At Thrive Themes, you could always tell when something hadn't been designed by her because it lacked what I used to refer to as "Ioana magic." She has this rare ability to take a rough idea and turn it into something that feels polished, intentional, and effortless. She's also a great collaborator: thoughtful, reliable, and always pushing for the best possible outcome. She's put out many design fires that I've thrown at her without any heads-up. Any team would be lucky to have her.
Tony lewis
Marketing Specialist
Ioana has a great eye for visual design, and she's just as good to work with. We worked together for about a year at Thrive Themes, where her real strength was clear, an artist's eye for proportion and composition that showed up in her handcrafted illustrations which helped build an entire illustration library with more than hundreds of custom illustrations. Whenever I was second-guessing a layout, I'd run it past her, and she'd usually spot what was off in seconds. I'd highly recommend her!
Shubang Rajput
Senior UI/UX Designer for WPForms
I spent years working with Ioana, she is an excellent designer, and a pleasure to work with. Not only does she have a well-trained eye for design and always creates very aesthetic work, but she is a true professional with an excellent work ethic. She's a great communicator, takes feedback well, and is willing to propose her own ideas or accept someone else's if the project requires it. I would highly recommend her, no doubt at all.
Bradley Stevens
Product Manager
I had the pleasure of working with Ioana for several years and watching her grow from a passionate intern into a versatile, well-rounded designer. She is creative, energetic, enthusiastic, and reliable, with strong experience in complex projects, especially in web applications and user experience. We regularly received great feedback from our clients for her work at BitStone. I warmly recommend Ioana not only for her skills, but also for her positive attitude and professionalism.
Grigore Vlad
Co-Founder @ BitStone
I had the pleasure of working with Ioana for several years at BitStone, where she was involved in both graphic design and UI/UX work across multiple projects. She is creative, reliable, easy to work with, and always focused on delivering clean and user-friendly designs. Beyond her design skills, Ioana brings a positive attitude and good collaboration spirit to the team. I’m happy to recommend her and I’m sure she will be a valuable addition wherever she goes next.
Albert Zemba
Co-Founder @ BitStone
Working with Ioana at Thrive Themes (and Awesome Motive) was an absolute pleasure. She has a wonderful touch with web design and a rare, uncanny ability to maximize whatever tools are at her disposal to bring her visual concepts to life. Beyond her stellar design talent, Ioana was a cornerstone of our team culture. The positive energy and attitude she brought to every meeting and gathering truly moved the team forward. She is both a highly skilled creative and a wonderful teammate, and I couldn't recommend her more highly.
Chris Winfield-Blum
Product & Operations Professional
It has been an absolute joy and honour working with Ioana - She has remarkable ability to translate user research into intuitive and engaging interfaces. She was always open to feedback, proactively sought input, and consistently delivered high-quality work on time. Ioana's ability to effectively communicate her design rationale and collaborate with cross-functional teams is a valuable asset. Ioana's dedication to quality and their ability to deliver polished, professional designs make her an invaluable member of any team. I highly recommend her as a skilled and reliable designer.
Krupal Lakhia
Project & Product Management
Calling Ioana a colleague is like winning the lottery. She is kind (loves a good chuckle), professional (her quality of work speaks for itself), and quick, both in meeting her deadlines and her wit.
Patrick Reissner
Marketing Assistant
I worked closely with Ioana on many sales campaigns and site redesigns, and she was always my go-to for making things happen. She has a great way of taking a rough marketing idea and turning it into a polished, high-converting design quickly, understanding the business goal behind the visuals, not just the aesthetics. She stays completely grounded when things get busy and consistently delivers great work. She’ll be a fantastic addition to whichever team she joins next.
William Palmer
Marketing Content Manager
Ioana is a seriously talented designer. At Thrive Themes, you could always tell when something hadn't been designed by her because it lacked what I used to refer to as "Ioana magic." She has this rare ability to take a rough idea and turn it into something that feels polished, intentional, and effortless. She's also a great collaborator: thoughtful, reliable, and always pushing for the best possible outcome. She's put out many design fires that I've thrown at her without any heads-up. Any team would be lucky to have her.
Tony lewis
Marketing Specialist
Ioana has a great eye for visual design, and she's just as good to work with. We worked together for about a year at Thrive Themes, where her real strength was clear, an artist's eye for proportion and composition that showed up in her handcrafted illustrations which helped build an entire illustration library with more than hundreds of custom illustrations. Whenever I was second-guessing a layout, I'd run it past her, and she'd usually spot what was off in seconds. I'd highly recommend her!
Shubang Rajput
Senior UI/UX Designer for WPForms
I spent years working with Ioana, she is an excellent designer, and a pleasure to work with. Not only does she have a well-trained eye for design and always creates very aesthetic work, but she is a true professional with an excellent work ethic. She's a great communicator, takes feedback well, and is willing to propose her own ideas or accept someone else's if the project requires it. I would highly recommend her, no doubt at all.
Bradley Stevens
Product Manager
I had the pleasure of working with Ioana for several years and watching her grow from a passionate intern into a versatile, well-rounded designer. She is creative, energetic, enthusiastic, and reliable, with strong experience in complex projects, especially in web applications and user experience. We regularly received great feedback from our clients for her work at BitStone. I warmly recommend Ioana not only for her skills, but also for her positive attitude and professionalism.
Grigore Vlad
Co-Founder @ BitStone
I had the pleasure of working with Ioana for several years at BitStone, where she was involved in both graphic design and UI/UX work across multiple projects. She is creative, reliable, easy to work with, and always focused on delivering clean and user-friendly designs. Beyond her design skills, Ioana brings a positive attitude and good collaboration spirit to the team. I’m happy to recommend her and I’m sure she will be a valuable addition wherever she goes next.
Albert Zemba
Co-Founder @ BitStone
Working with Ioana at Thrive Themes (and Awesome Motive) was an absolute pleasure. She has a wonderful touch with web design and a rare, uncanny ability to maximize whatever tools are at her disposal to bring her visual concepts to life. Beyond her stellar design talent, Ioana was a cornerstone of our team culture. The positive energy and attitude she brought to every meeting and gathering truly moved the team forward. She is both a highly skilled creative and a wonderful teammate, and I couldn't recommend her more highly.
Chris Winfield-Blum
Product & Operations Professional
It has been an absolute joy and honour working with Ioana - She has remarkable ability to translate user research into intuitive and engaging interfaces. She was always open to feedback, proactively sought input, and consistently delivered high-quality work on time. Ioana's ability to effectively communicate her design rationale and collaborate with cross-functional teams is a valuable asset. Ioana's dedication to quality and their ability to deliver polished, professional designs make her an invaluable member of any team. I highly recommend her as a skilled and reliable designer.
Krupal Lakhia
Project & Product Management
Calling Ioana a colleague is like winning the lottery. She is kind (loves a good chuckle), professional (her quality of work speaks for itself), and quick, both in meeting her deadlines and her wit.
Patrick Reissner
Marketing Assistant
I worked closely with Ioana on many sales campaigns and site redesigns, and she was always my go-to for making things happen. She has a great way of taking a rough marketing idea and turning it into a polished, high-converting design quickly, understanding the business goal behind the visuals, not just the aesthetics. She stays completely grounded when things get busy and consistently delivers great work. She’ll be a fantastic addition to whichever team she joins next.
William Palmer
Marketing Content Manager
Ioana is a seriously talented designer. At Thrive Themes, you could always tell when something hadn't been designed by her because it lacked what I used to refer to as "Ioana magic." She has this rare ability to take a rough idea and turn it into something that feels polished, intentional, and effortless. She's also a great collaborator: thoughtful, reliable, and always pushing for the best possible outcome. She's put out many design fires that I've thrown at her without any heads-up. Any team would be lucky to have her.
Tony lewis
Marketing Specialist
Ioana has a great eye for visual design, and she's just as good to work with. We worked together for about a year at Thrive Themes, where her real strength was clear, an artist's eye for proportion and composition that showed up in her handcrafted illustrations which helped build an entire illustration library with more than hundreds of custom illustrations. Whenever I was second-guessing a layout, I'd run it past her, and she'd usually spot what was off in seconds. I'd highly recommend her!
Shubang Rajput
Senior UI/UX Designer for WPForms
I spent years working with Ioana, she is an excellent designer, and a pleasure to work with. Not only does she have a well-trained eye for design and always creates very aesthetic work, but she is a true professional with an excellent work ethic. She's a great communicator, takes feedback well, and is willing to propose her own ideas or accept someone else's if the project requires it. I would highly recommend her, no doubt at all.
Bradley Stevens
Product Manager
I had the pleasure of working with Ioana for several years and watching her grow from a passionate intern into a versatile, well-rounded designer. She is creative, energetic, enthusiastic, and reliable, with strong experience in complex projects, especially in web applications and user experience. We regularly received great feedback from our clients for her work at BitStone. I warmly recommend Ioana not only for her skills, but also for her positive attitude and professionalism.
Grigore Vlad
Co-Founder @ BitStone
I had the pleasure of working with Ioana for several years at BitStone, where she was involved in both graphic design and UI/UX work across multiple projects. She is creative, reliable, easy to work with, and always focused on delivering clean and user-friendly designs. Beyond her design skills, Ioana brings a positive attitude and good collaboration spirit to the team. I’m happy to recommend her and I’m sure she will be a valuable addition wherever she goes next.
Albert Zemba
Co-Founder @ BitStone
Working with Ioana at Thrive Themes (and Awesome Motive) was an absolute pleasure. She has a wonderful touch with web design and a rare, uncanny ability to maximize whatever tools are at her disposal to bring her visual concepts to life. Beyond her stellar design talent, Ioana was a cornerstone of our team culture. The positive energy and attitude she brought to every meeting and gathering truly moved the team forward. She is both a highly skilled creative and a wonderful teammate, and I couldn't recommend her more highly.
Chris Winfield-Blum
Product & Operations Professional
It has been an absolute joy and honour working with Ioana - She has remarkable ability to translate user research into intuitive and engaging interfaces. She was always open to feedback, proactively sought input, and consistently delivered high-quality work on time. Ioana's ability to effectively communicate her design rationale and collaborate with cross-functional teams is a valuable asset. Ioana's dedication to quality and their ability to deliver polished, professional designs make her an invaluable member of any team. I highly recommend her as a skilled and reliable designer.
Krupal Lakhia
Project & Product Management
Calling Ioana a colleague is like winning the lottery. She is kind (loves a good chuckle), professional (her quality of work speaks for itself), and quick, both in meeting her deadlines and her wit.
Patrick Reissner
Marketing Assistant
Design Philosophy
I enjoy simplifying complex problems, and adapt quickly to new challenges, workflows, and product spaces.
If you are keen on usability, conversion, and sustainable business growth, let's build something together. Feel free to reach out below:
Design Philosophy
I enjoy simplifying complex problems, and adapt quickly to new challenges, workflows, and product spaces.
If you are keen on usability, conversion, and sustainable business growth, let's build something together. Feel free to reach out below: